‘A breath of fresh air’: PR pros rate Jen Psaki’s first White House briefing

She even got praise from comms executives on the other side of the aisle.

Jen Psaki briefs the press on the first day of the Biden administration. (Photo credit: Getty Images).
Jen Psaki briefs the press on the first day of the Biden administration. (Photo credit: Getty Images).

"Refreshing."

That's how communicators, even a few from the other side of the political aisle, rated Jen Psaki's first briefing as White House press secretary.

Speaking in the James Brady Press Briefing Room, Psaki promised to bring "truth and transparency" to her exchanges with the news media and took questions from almost every reporter. The Obama administration alum said she has a "deep respect for the role of a free and independent press in our democracy," and pledged to hold daily briefings, save for weekends.

"There will be moments where we disagree," she added. "But we have a common goal, which is sharing accurate information with the American people."

Here's what PR and communications pros had to say about Psaki's inaugural briefing.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in