E.ON hires Engine for creative comms brief

Energy supplier E.ON has reappointed a cross-Engine team, involving Mischief, to help the business reposition its brand as it shifts towards more sustainable energy solutions.

Engine retained the business after a competitive pitch, winning a minimum two-year contract with an option to extend it to a third year. The agency has worked with E.ON for the past six years.

Engine has been tasked with delivering brand and PR communications to improve customer awareness and perceptions in the energy market. The brief includes broadening E.ON’s appeal as it transitions to more sustainable energy sources.

The first work in a multimillion-pound integrated campaign, which will launch in the Spring, is being supported by consumer and corporate PR initiatives and activations.

In November, the Government launched a 10-point plan for a ‘green industrial revolution’, which includes an increase in the use of offshore wind farms.

In 2019, E.ON switched all of its 3.4 million residential customers over to electricity backed by 100 per cent renewable sources at no extra cost, making it one of the biggest suppliers of renewable electricity overnight.

“It is absolutely essential to all of us in the E.ON UK marketing team to have the full support of an agency that truly integrates owned, earned and paid activity. Our customers’ experience of us as a brand is across multiple touchpoints and our work must reflect that reality without artificial barriers,” E.ON head of brand and marketing Scott Somerville said.

“It was clear the Engine team shared this customer-first approach and way of working, and we’re looking forward to partnering in order to play our part in fighting the climate crisis.”

Engine Creative client managing director Rob Carter said: “E.ON is in a prime position to capitalise on the opportunities presented by the green recovery. I can’t think of a more important or unique challenge for an agency than to help save the planet. Engine could not be prouder or more dedicated to serving E.ON in achieving its goals in the years ahead.”

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