Liberty One Communications is the third acquisition in six months for BECG, which bought public affairs agency Cavendish in July, renaming it Cavendish Advocacy, and software developer Crowd Technologies, owner of social media management platform CrowdControlHQ, earlier this month.
PRWeek understands that the three companies were acquired for a seven-figure-sum in total.
BECG’s headquarters are in the City of London and it has offices in Manchester, Birmingham, Cardiff and Winchester.
The acquisition of L1 will give the group a presence across Scotland via its offices in Edinburgh, Glasgow and Aberdeen, where it was founded, and a client base across the property, energy and renewables sectors.
It will also enable BECG to help existing clients navigate the political landscape and policy agenda in Scotland, as well as issues on the horizon such as a possible vote on independence.
L1 founder and managing director Steven Park will continue in his current role and lead the company’s expansion in Scotland.
The agency has six directors, including Park, as well as back office staff.
BECG, which was third in PRWeek’s 2020 agency rankings of the largest public affairs agencies by revenue, said the acquisition would entail no redundancies.
In addition, L1’s clients will now have access to the group's specialists in PR, digital, government relations and corporate comms.
Stephen Pomeroy, chief executive of BECG, said it had worked with L1 on a project basis for a year and had already built a strong relationship ahead of the acquisition.
He added: “I’m delighted to have Steven and his team join BECG. With them on board we have the opportunity to become the lead communications consultancy in Scotland across the full range of services we offer.”
Park said the sale meant L1 could offer clients a full-service approach, including meeting the “growing demand” for digital solutions.
He added: “Becoming part of the BECG team provides an ideal opportunity to accelerate our plans to be the leading communications consultancy in Scotland.
Click here to subscribe to the new, FREE public affairs bulletin to receive dedicated public affairs news, features and comment straight to your inbox.
Make sure you register for the site to access more than one story per month.
To submit a news, comment, case study or analysis idea for the public affairs bulletin, email Ian.Griggs@haymarket.com