Baytree Advisors aims to help organisations “build, measure and develop their reputational and communications strategy”.
This includes audit and advisory services, sustainability and “professional development offerings”.
Partner Miles Webber, who stepped down as director of corporate affairs and sustainability at Landsec in 2019, previously held senior in-house roles at General Electric and Merrill Lynch.
He said the consultancy has three clients on briefs covering reputation strategies, ESG and sustainability plans.
“We are not a communications agency,” Webber said. “We are a management consultancy that brings the experience of our partners to help existing corporate affairs teams be more effective and efficient, and offer businesses who are starting to think about how they best manage their reputation independent expert advice.
”As the corporate affairs function matures and grows to take responsibility for new areas, like sustainability and corporate purpose, a dedicated management consultancy like Baytree will prove to be an invaluable resource.”