TORONTO: Lindsay Peterson has been promoted to MD of Golin Canada.
She started in the newly created role at the beginning of the year, reporting to president and COO Gary Rudnick. Peterson will manage a team of 25 employees, the firm said in a statement.
Previously, Peterson was an EVP at Golin Canada, running the agency’s operations in the country. Rudnick said the firm is not planning to fill her former position.
Before Peterson was hired in 2016, the agency worked in a shared team model with sister Interpublic Group shop Weber Shandwick to service clients in Canada.
Peterson was tasked with growing Golin’s Canada presence, and her success was a reason for creating the MD role, Rudnick said.
“It was the plan all along to grow to a level that would warrant a broader commitment to the market, and she was successful in making that happen,” Rudnick said. “So this is a reward for those efforts and also a commitment to the market and her team’s continued growth in that network.”
Golin Canada is one of the agency’s smaller international locations, but one of the fastest-growing by revenue, Rudnick said. The agency declined to disclose other financial performance numbers about Golin Canada.
The agency’s clients in the country include Ferrero, PetSmart, Staples Canada, Novartis, Allstate, Columbia Sportswear, Lego and J&J North American Skin Health.
Promoting Peterson is the latest in a series of executive moves at Golin. This month, the IPG firm named Ellen Ryan Mardiks as global chairman, replacing Fred Cook, who will become chair emeritus. Mardiks is a member of the 2020 PRWeek Hall of Femme class.