Breakfast Briefing: 5 (inauguration) things for PR pros to know on Wednesday morning

Biden a tough grader on speechwriters; Psaki to brief the press; Will president-elect’s Peloton make the trip?

It’s inauguration day. President-elect Joe Biden is set to be sworn in as the 46th U.S. president at noon in a day full of carefully choreographed messaging. Here’s a quick rundown of the events via The Wall Street Journal. 

But first, President Donald Trump made some last-minute decisions of note. He waived his own rule banning outgoing White House staff from lobbying for five years and prohibiting them from representing foreign countries for life. Trump also issued pardons to former adviser Steve Bannon and rapper Lil’ Wayne, among others. Not getting clemency: Trump himself and members of his family, Edward Snowdon, Julian Assange and “Tiger King” star Joe Exotic

What happens next: Trump will board Air Force One for the final time to fly to Florida after a departure ceremony that is being snubbed by many former top aides and Vice President Mike Pence. Biden, notoriously tough on his own speechwriters, will be sworn in at noon and deliver a highly anticipated inaugural address amid unprecedented security. Biden is then set to issue a flurry of executive orders, including returning the U.S. to the Paris Climate Accords. 

Incoming White House Press Secretary Jen Psaki will set the tone for her tenure as the administration’s top spokesperson when she briefs the media for the first time at 7 p.m. EST, four years after predecessor Sean Spicer took to the podium to exaggerate the crowd size at Trump’s swearing in. Like many events of the past 10 months, the inaugural parade and celebration is going virtual, with a celebrity-packed event set for this evening

As people wonder what the Biden administration will be like, one brand is getting mentioned a lot: Peloton. The early consensus is that the 46th president will be able to bring the bike to the White House with a few alterations for security. 

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