Macandrew joins the fast fashion, homewares and beauty retailer with a remit to develop a global corporate affairs team and strategy that “builds and protects long-term value in Primark”.
She joins the business' leadership team, working closely with its parent company, ABF, and is responsible for internal and external corporate communications at Primark.
Macandrew has been tasked with building a global corporate affairs team as Primark expands overseas.
She is an experienced corporate affairs leader. Having been at Thomas Cook from 2015 to 2019, Macandrew was previously a group director for corporate comms at Sky, has also led corporate comms at News Corporation, and was formerly a partner at financial PR agency Finsbury.
For the past year Macandrew has worked for Elisabeth Murdoch, leading on communications and strategy for Sister, the independent studio, and the Freelands Foundation.
“As we look towards the future and our continued international growth ambition, building trust and relationships with all of our stakeholders and customers has never been so important. I am delighted to welcome Alice to Primark and am confident that her leadership, experience and insight will be pivotal to placing Corporate Affairs at the heart of our business,” Primark chief executive Paul Marchant said.
Macandrew added: “The upheavals of the past year have shown just how much customers love the Primark brand. I’m thrilled to be joining Paul and the team to work with our valued suppliers, employees and partners to bring more customers more amazing fashion at the prices they love on high streets around the world.”
