A matter of life or death: The unique comms challenge of the vaccine rollout

Public health officials and the Government face a once-in-a-generation comms challenge promoting the rollout and take-up of COVID-19 vaccines – and with lives and livelihoods on the line, the stakes could not be higher.

by Ian Griggs
Will people follow 90-year-old Maggie Keenan's lead and accept the vaccine? (pic credit: Getty)
Will people follow 90-year-old Maggie Keenan's lead and accept the vaccine? (pic credit: Getty)

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