PRWeek Corporate, City & Public Affairs Awards winners: Public Affairs Professional of the Year (Agency)

The winner in this category is Rob Jeffery, director at Field Consulting.

Jeffery joined Field in 2018 from the energy supplier OVO Energy to set up a new energy and sustainability practice. In the last 12 months, he has grown Field’s energy and sustainability practice by 30 per cent, adding five new clients to the portfolio, which is now worth over £400,000 per annum.

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His work also spans beyond energy and sustainability, leading a number of other high profile accounts at Field including The FA.

Notable campaigns led by Jeffery over the past 12 months include launching the aviation industry’s 'net zero' carbon pledge, which amassed 70 piece of of editorial coverage and the government setting up a “Jet Zero Council” for aviation CEOs and cabinet ministers to focus on policy action.

He played a key role to launch and promote the Ryse Hydrogen and Wrightbus’ green hydrogen proposition and champion the potential role of hydrogen in the UK economy, which, among other things, saw the government publicly commit to publish a Hydrogen Strategy in its upcoming Energy White Paper.

Another success was the campaign to raise awareness of The FA’s investment in grassroots football facilities in order to secure £550m in government funding for them over the next decade. The #FootballFootprint campaign concept, devised by Jeffrey, encouraged MPs to visit a grassroots facility or initiative in their constituency to build support for investment. Activity included MPs refereeing matches and playing in over-50s walking football games. Full funding ask was confirmed by the Prime Minister in December 2019.

Judge's comment:

"Great impact for clients and depth of positive feeling amongst both senior and junior colleagues, combined with impressive practice growth, make Rob a great winner and representative of the industry."

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