FTI was give big credit for how it handled one of the last stock market flotations before the coronavirus swept the global, and one of only seven AIM IPOs in 2020.
The agency worked with b2b eyewear manufacturer Inspecs to raise its profile and build a compelling equity narrative that would stand up to scrutiny from investors, including an upcoming rumoured IPO, which was covered in The Mail on Sunday, The Times and The Sunday Times. The positive message was crucial given the timings; the IPO was planned for early 2020, and management embarked on the investor roadshow just as the pandemic was wreaking havoc in Asia - Inspecs has a presence in the region.
FTI helped Inspecs navigate the challenging marketplace by maintaining a tightly controlled media strategy, with accompanying digital social content and assets. It ensured the listing announcement was received positively and the core strengths of the group were highlighted despite the background noise generated by the pandemic. Inspecs was covered widely in national, regional, investor media and key specialist trade media, raising the group’s profile and and reputation. The news was covered in newspapers including The Times and the Evening Standard, key investor media titles including AIM Journal, and in leading optical trade magazine The Optician. Coverage incorporated key messages and quotations despite the challenges it faced at the time.
FTI established strong relationships with key titles in order to educate them on the company and position Inspecs CEO Robin Totterman as a leading industry voice, whilst keeping a continued stream of coverage and positive commentary.
FTI was retained and is now working with Inspecs following the IPO.
"The submission showed a solid grasp of adapting a standard IPO launch to a changing environment due to COVID-19. [FTI London's] ability to be adaptive in the face of the changing global context was particularly impressive."