Blurred launched in 2018 with a vision to be "a radical new business for a radical new world". It centres on environmental, social and governance (ESG) risk and corporate transparency, with a focus on shaping corporate 'purpose' and communicating it widely to everyone - from policy-makers and financial institutions to consumers and staff.
In Sept 2019 Blurred went further, publicly committing to only work with companies working towards the UN’s Sustainable Development Goals. Helping clients align with more of these goals became part of the offering. In the last year it added The Coca-Cola Company, Coca-Cola European Partners, Lidl, Arçelik, Vodafone to a portfolio that already included BT Group, LVMH and Marriott International. The agency boasts 100 per cent client retention.
Examples of recent successes including work with BT, where the agency's '100,000 Strong' campaign, which focused on creatively expressing the power of the group as whole, set a new record for engagement internally.
Meanwhile, Blurred's remit for Coca-Cola has grown from stand-alone 'purpose' to social mission, sustainability consultancy and comms (for Coca Cola European Partners), narrative work around ‘Build Back Better’ for EU policy makers and having a seat on its carbon reduction advisory board.
Blurred is also renowned for its commitment to ethnic diversity, having been among the first agencies to receive Ally status in the Blueprint scheme in 2020. Elsewhere, it's staff benefits package includes executive coaching for everyone fortnightly. Significant hires in 2020 include former Vodafone group corporate affairs director Matt Peacock as a partner.
Revenue in the year to August 2020 was a little under £1.5m - given the challenges of the past 12 months, it's an impressive feat.
"An inspiring submission - a different approach, right for our time. And a focus on deeds, not just words. Well done."