Chris Bath, who joined Aurora as a senior account manager in 2015, led the development of the agency’s digital insights capability and recently launched its measurement practice, Acumen, which helps clients evidence the impact of comms.
He has worked in comms for almost a decade and prior to joining Aurora five years ago had worked at GCI Health and Red Door Communications.
Announcing Bath’s promotion, Claire Eldridge, chief executive of Aurora, said: “He provides excellent counsel, champions evaluation, and lives our company values every day. In doing so, he enables our healthcare clients to communicate effectively and so achieve better patient outcomes – which is what Aurora is all about.”
Bath’s predecessor, Sian Hurst, left the agency last year and is now deputy managing director of Clark Health Communications.
Commenting on his new role, Bath said: “The pandemic has fundamentally changed how patients need to be engaged with, but I also believe it has altered what they want communicating to them, as people become more interested than ever in the science behind treatments.”
He added: “I’m excited to spearhead the way forward for our clients, as they make bold, brave decisions to adapt their communications and engagement with patients and healthcare professionals.”
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