Pitch Update: Philips, Celebrity Cruises, Bulk, Piaggio Group, Birmingham City Council and more

PRWeek's weekly round-up of pitches and account moves.

Dutch electronics company Philips is reviewing creative, media and communications globally, and has invited four major holding companies to participate. 

The Piaggio Group, which makes motorbikes including the Vespa, Moto Guzzi, Aprilia and Piaggio brands, has hired KINC as its UK PR agency. KINC will be responsible for managing media channels, influencer engagement and events, and fleet management. KINC account director Roisin Furlong will lead the account.

Celebrity Cruises has consolidated its PR agency support with Good Relations, having previously worked with regional agencies around the world.  

Red Lion has added Lucy’s Wine to its client roster. The business, which launches next month, aims to offer “an approachable and accessible platform for buyers of natural wines”. Red Lion has been tasked with launching the brand to consumers through a creative press office, encompassing lifestyle, drinks and trade outreach. This will include traditional and social media, and brand partnerships. 

VistaJet has appointed Finn Partners’ Global Travel & Lifestyle Group as its agency of record for Europe and the Middle East.

PR agency Aubergine has been appointed to create consumer content for FMCG brand Hilltop. The Welsh honey company has expanded its range to include Canadian maple syrups and completed a rebrand. Aubergine has been tasked with managing Hilltop’s press office and creating a “proactive and engaging” consumer campaign.

Global sportswear and equipment brand Under Armour has appointed Canoe as its UK PR agency.

Influencer marketing company Cure Media has appointed Threepipe Reply to handle its UK media relations programme. Threepipe will support Cure Media through a press office that will target brands within fashion. Cure Media plans to open an office in London this year.  

Online reading programme Reading Eggs has hired Mason Williams Communications to deliver a national PR campaign, following a competitive pitch. The consumer campaign will target parents and children across the UK. 

Luxury eco-trips provider White Desert Antarctica has hired The PC Agency.

Lynn PR has added two new projects with existing clients: NHS South East London CCG has recommissioned the Free Your Mind campaign, which will be starting a new phase, and the Royal Society for the Prevention of Accidents to deliver the final leg of the Better Bikers campaign in Scotland, which encourages motorbike safety.  

Software developer Whoosh has appointed Siren Comms to launch it to UK media and increase its social media presence. The agency will work with Woosh to build its profile, launch and raise awareness of its technology, and engage new partners. The Siren Comms team will be led by head of content Stacey Stockwell, supported by Sarah Rathbone, Tammy Wilford and Phoebe Van Den Bergh. 

Sports and active nutrition brand Bulk has hired The Romans as its retained PR agency. 

The Oska Bright Film Festival has appointed Stand Agency to deliver a stakeholder mapping and engagement programme. The appointment reflects a developing partnership between the organisations, with Stand Agency working with the festival to raise national awareness. 

Story Comms has added three new clients: Spitfire Bespoke Homes, Birmingham City Council and Boom Radio. Last year, the agency grew its revenue by 20 per cent, including a 70 per cent increase in its video production.

Hope&Glory has been appointed by TaskRabbit as its first retained UK agency following a competitive pitch.

Fortu Wealth has hired The PHA Group to raise its media profile, and that of its founders Azamat Sultanov and Firdavs Shakhidi. The company’s aim is to simplify investments and payments for high net worth millennials.

Golfing apparel brand Manors has appointed PURPLE to handle UK PR for its womenswear and menswear, including brand profiling, events, UK VIP and influencer programmes. 

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