CHICAGO: Grubhub has hired Devry Boughner Vorwerk as chief corporate affairs officer, overseeing brand communications, government relations, public policy and sustainability for the food ordering service.
In the newly created position, Vorwerk will report to CEO Matt Maloney with responsibility for developing Grubhub's brand voice and promoting the company's commitment to supporting restaurants, drivers and diners in communities across the country.
She will also advance the business’ focus on sustainability and food security to strengthen Grubhub’s network and build on the company’s Donate the Change and Grubhub Community Relief Fund efforts.
Making an impact on the restaurants and communities that use Grubhub is one of Vorwerk's goals for this year. An example is the app's new partnership with Girls Scouts of the U.S.A., which will use Grubhub’s back-end technology to track and fulfill orders for cookie-hungry customers.
"One of my priorities is to ensure that the communities where we operate understand that we're a member of those communities," she said. "We're supporting the restaurants, we're supporting the local efforts to get food from where it is to our diners, even if that's a box of Girl Scout cookies."
Grubhub and other food-delivery apps have faced scrutiny during the coronavirus pandemic for fees charged to restaurants whose delivery orders they facilitate. Last month, the company rolled out tools that allow restaurants to take orders without paying commission fees.
Netherlands-based Just Eat Takeaway said in June that it had reached an agreement to buy Grubhub for $7.3 billion. Uber had been pursuing an acquisition of Grubhub, but backed out over concerns about the price and regulatory issues. Grubhub’s portfolio of brands includes Grubhub, Seamless, LevelUp, AllMenus and Menupages.
Before joining Grubhub, Vorwerk was CEO of consultancy DevryBV Sustainable Strategies, where she offered engagement and communications strategies and mentorship. Previously, Vorwerk was chief communications officer and head of global corporate affairs at Cargill.
Vorwerk is a board member of Cultivating New Frontiers in Agriculture and the University of California Agricultural Issues Center.