Breakfast Briefing: 5 things for PR pros to know on Thursday morning

PRWeek U.S. Agency Business Report opens for submissions; Snapchat permanently bans Trump.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

The PRWeek U.S. Agency Business Report is now open for submissions. PRWeek is sending out the call for agencies to report 2020 data for inclusion in the annual U.S. and global agency rankings. For more information about what the 2021 report will contain and how to be included, go here.

President Donald Trump will be banned from Snapchat as of January 20. "In the interest of public safety, and based on his attempts to spread misinformation, hate speech, and incite violence, which are clear violations of our guidelines, we have made the decision to permanently terminate his account,” a Snapchat spokesperson told Axios. PRWeek has a roundup of how other companies have been distancing themselves from Trump, following the chaos at the U.S. Capitol. 

Twitter CEO Jack Dorsey is defending his company’s ban of Trump. Dorsey tweeted his first public statement on the matter, explaining that he doesn’t “celebrate or feel pride” in banning Trump. “We faced an extraordinary and untenable circumstance, forcing us to focus all of our actions on public safety,” Dorsey tweeted. “Offline harm as a result of online speech is demonstrably real, and what drives our policy and enforcement above all.” However, he added that banning Trump is a “failure” by his company to promote healthy conversation. After last Wednesday’s events, Twitter permanently suspended Trump’s personal account for repeatedly violating the platform's guidelines. Twitter has also deleted several attempts by Trump to tweet from the @POTUS account.  

Imagine launching a lighthearted campaign the morning of the U.S. Capitol riot. That’s what happened to Pumpkin Pet Insurance and the Delaware Humane Association, which is holding an “indoguration” for incoming first dog Major Biden on January 17. Despite the poor timing of the announcement, news of the event has gone viral on Twitter and Reddit and even caught the attention of singer Josh Groban, who has asked to perform at it. Pumpkin Pet Insurance founder and CEO Alexandre Douzet and Dini von Mueffling of Dini von Mueffling Communications, which supported the effort, shared an inside look at the campaign.

Biden’s inauguration has a star-studded lineup. Lady Gaga will sing the U.S. national anthem and Jennifer Lopez will also perform during President-elect Biden and Vice President-elect Kamala Harris’ swearing in, the Presidential Inaugural Committee announced. The committee plans five days of programming, with the theme of "America United." Presidential Inaugural Committee CEO Tony Allen said Lady Gaga, Lopez and the other participants "represent one clear picture of the grand diversity of our great nation."

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