Freuds, Edelman, Brands2Life and more: PRWeek Healthcare & Pharma Comms Awards shortlist unveiled

The shortlist for the inaugural PRWeek Healthcare & Pharma Comms Awards has been revealed.

Freuds leads the shortlist with seven entries, including three for the agency's Health & Behaviour Change unit's work on the 'Every mind matters' campaign for Public Health England.

Edelman and Brands2Life have three nominations each, and there are two each for FleishmanHillard Fishburn, Porter Novelli, ZPB Associates and Macmillan Cancer Support.

The winners will be announced at the Virtual Awards event on Thursday 18 February – click here to register.

Thanks to all the awards judges and congratulations to all the shortlisted entries.

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The shortlist

Best agency healthcare/pharma comms practice

Edelman

FleishmanHillard Fishburn

Hanover Health Communications

WE Communications

Best healthcare/pharma comms agency

AKT Health Communications

GCI Health

Ovid Health

W2O Group

ZPB Associates

Best healthcare/pharma comms professional (agency)

Leigh Greenwood, Evergreen PR

Abby Purdy, Syneos Health Communications

Best proactive healthcare/pharma comms during COVID-19

LifeArc COVID-19 funding call and funding announcement, by Four Communications

NHS X Rankin, by Freuds Communications

Seqirus Seqirus – Staying Connected

Specsavers Open for Care, by Beattie Communications

SuperYou, by Prescript Communications Limited

The Forgotten C, by Macmillan Cancer Support

Best public health awareness campaign (excluding COVID-19)

Every mind matters, by Freuds’ Health & Behaviour Change unit for Public Health England

I am number 17 – A campaign to raise awareness of rare disease across the UK, by Hill+Knowlton Strategies

Introducing the Thyrojis, by Porter Novelli

Maybe it's Not Thrush, by Brands2Life

Stepping up the fight against malaria in times of COVID-19, by Grayling, The RBM Partnership to End Malaria, Malaria No More, Malaria No More UK, Speak Up Africa, X3M Nigeria

The Presbyopia by Acuvue, by FleishmanHillard Fishburn

Best use of content in a healthcare/pharma campaign

Breathless: the story of life with severe asthma, by Engine MHP

Every mind matters, by Freuds’ Health & Behaviour Change unit for Public Health England

Introducing the Thyrojis, by Porter Novelli

IVDR Transition Campaign, by BSI

Best use of media relations in a healthcare/pharma campaign

Disrupting the pharma industry – Introducing the world's first AI-designed drug, by Edelman

Emma, Work Colleague of the Future, by Virgo Health

Every mind matters, by Freuds’ Health & Behaviour Change unit for Public Health England

Imperial College COVID-19 vaccine campaign

NHS X Rankin, by Freuds Communications

Raising awareness of the benefits of cod liver oil and omega-3 in media, by Aduro Communications

The Forgotten C, by Macmillan Cancer Support

Best use of public affairs in a healthcare/pharma campaign

Nurses Matter – supporting Clinical Nurse Specialists (CNS) in cancer services, by MSD

The ‘good-guy’ strategy to change government regulation of tech in healthcare, by ZPB Associates

Best use of social media and/or influencers in a healthcare/pharma campaign

Hand Washing Challenge, by Freuds Health & Behaviour Change

It's more than height, it's health! Empowering parents to measure their child's growth, by Edelman

Maybe it's Not Thrush, by Brands2Life

NHS Workforce, by Freuds

Soothing Mind & Skin Campaign, by Brands2Life

#SortYourselfOut, by APCO Worldwide

Winners of three categories will be announced at the awards night: Healthcare/Pharma Comms Newcomer of the Year, Best Healthcare/Pharma Crisis Comms Response Around COVID-19, and Best Pharmaceutical Product Launch (non-OTC).

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