The broad remit includes strategic and creative PR services, covering communication strategy, media relations, press office, product placement, lifestyle marketing, event support, athlete activation, ongoing idea generation and seeding strategy.
Under Armour, founded in 1996 by Kevin Plank, manufactures sports apparel and equipment, using global sports star ambassadors including heavyweight boxer Anthony Joshua, record Olympic medal-winning swimmer Michael Phelps, and basketball star Steph Curry.
The account will be led by Canoe’s senior account manager, George Osborne.
“Canoe has a proven history of working with iconic young sports brands like Under Armour. We are confident that its expertise and experience will drive our storytelling in creative ways, as we rapidly continue to expand in the UK,” Under Armour senior lead PR of influencers Simon Roche said.
Canoe managing director Chris Carr added: “It’s with great pride that we welcome Under Armour, one of the world’s leading sport performance brands, to our agency. We look forward to facilitating its mission to advance human performance, making all athletes better.”