Antarctica eco-tourism operator appoints UK PR agency

Luxury eco-trips provider White Desert Antarctica has hired The PC Agency.

Antarctica eco-tourism operator appoints UK PR agency

The PC Agency’s remit includes supporting White Desert Antarctica's 2021/22 season, and implementing a global communication strategy to establish meaningful relationships with the media, brand partners and trade press.

The operator was established by polar explorers Patrick and Robyn Woodhead in 2005 to enable people other than scientists and polar explorers to explore the interior of Antarctica, which is visited by fewer than 1,000 tourists a year.

It is the only company to offer a private jet service to Antarctica. Guests can travel as individuals or in groups of up to 12 staying at the luxurious Whichaway Oasis eco-camp (pictured below).

The business has operated on a carbon-neutral basis since 2007.

“After being locked down during COVID-19, we know that many people want to regain their freedom and experience one of the most beautiful and dramatic places in the world,” The PC Agency chief executive Paul Charles said.

“White Desert is the most luxurious way to see Antarctica and see first-hand how they are protecting and preserving the region.”

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