Despite backing Coca-Cola's 'corporate citizenship' projects two years ago in the US, this is the first time Ali has been available for PR firms in the UK.
The move comes after he signed a deal with management firm Miriam Stoppard Lifetime. But Ali is not available to just any old firm, according to The RED Consultancy, which has been taken on to handle PR for the deal.
A RED spokeswoman says he is insisting on being involved only with CSR and 'charitable' efforts. Spoilsport.