How we stop hating PR

It's common sense not to pitch journalists with stories they have no interest in. Yet we do it all the time.

by Katie Walley-Wiegert, The Martin Agency

Getty Images

Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

Limited Article Views (Excludes Subscriber Only Content)
Select Newsletters (Excludes Subscriber Only Bulletins)

Register

FREE

Limited free articles a month
Limited number of free email bulletins

Subscribe

To receive full access to PRWeek's content subscribe today and receive:

Unlimited Access to PRWeek content
Daily Breakfast Briefing
Breaking News Alerts
Weekly Online Edition
Agency Business Report
Weekender Edition
PRWeek Magazine
Full Archive Access

Subscribe Options

Become a subscriber

From £75 per quarter

Unrestricted individual access to prweek.com
PRWeek Daily News (subscriber-exclusive email bulletin)
Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content
PRWeek magazine delivered

Choose a Package

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

UK Individual Subscribers
Click here >>