Lifestyle PR firm The Mango Agency has rebranded to Upcycle Communications with managing director Jennifer Dembitz and director Andrea Seifert named as partners in the business. The full Mango Agency team will be retained during the rebranding.
Upcycle will continue to specialise in media relations, social media strategy, content creation, partnership marketing, brand development, thought leadership, copywriting, events and internal communications. Sector specialities include startups in F&B and plant-based protein alternatives, sustainability, and hospitality and tourism; and these include Trip.com, Green Monday, Eat JUST, Ha¨agen-Dazs, Visit Monaco, and One&Only Desaru Coast.
Dembitz said the name change was inspired by "the ethos of upcycling". She said: "Throughout 2020, countless individuals and businesses around the world pivoted to develop creative new business solutions."
Click here to subscribe to the FREE Asia PR & comms bulletin to receive dedicated news, features and comment from the region straight to your inbox. Make sure you register for the site to access more than one story per month.
To submit a news, comment, case study or analysis idea for the Asia bulletin, email Surekha.Ragavan@haymarket.asia