Clarity has appointed Alex Judd as head of planning and insight – a new global role that oversees “impactful measurement and insights” across the group.
He will be based in London but reports to Clarity president of North America and AMEC board member Jon Meakin.
Judd most recently worked at Grayling as digital director, running its global planning and management tool suite.
He has previously created proprietary methodologies based on AMEC’s Integrated Evaluation Framework to help agencies measure the effectiveness of client work. He has also built tools to enable clients to take control of their search engine presence.
Judd's appointment follows the recent senior hires of Meakin as president of North America, Kara Silverman as managing director of its New York business, and the promotions of Ruth Sarfaty to head of client services and Rachel Gilley as president of EMEA alongside her UK MD role.
Upon joining Clarity, Judd said clients need agencies to prove their value to the bottom line. “We can now deliver everything from detailed market analysis, to inform campaigns, through to real-time evaluation and agile optimisation and amplification of our work,” he added. “Clarity is on a mission to be at the forefront of those blending the art and science of proper integrated communications with the all-important goal of delivering results that truly kick ass for our clients.”
In 2020, Clarity reported revenue growth of 43 per cent year on year and won new clients including Pay Zilch, Bambuser, YUBO and OpenWeb. The group has recently made a series of acquisitions, including Yellow Communications in Benelux; Brew PR in Los Angeles; and consumer tech agency Dynamo in London.
Clarity founder and chief executive Sami McCabe said Judd’s hire in an uncertain economic climate underlines “the strength of our business”.
He added: “Alex joins an already exceptionally strong global team focused on realising our vision for a new type of agency that combines the pace, agility and proactivity of a boutique with the scale, reach and impact of a large global firm. This is only the first of many major developments we have planned for 2021, and we can’t wait to get cracking.”