Hope&Glory wins PR brief for Ikea-owned ‘tasking’ platform

The agency has been appointed by TaskRabbit as its first retained UK agency following a competitive pitch.

Hope&Glory wins PR brief for Ikea-owned ‘tasking’ platform

Hope&Glory’s remit is to support TaskRabbit’s mission to “make everyday life easier for everyday people” through a proactive press office and brand campaign work, including driving brand and category awareness.

TaskRabbit is a global platform that connects people with skilled ‘taskers’ from their local communities who can help out with household tasks such as furniture assembly, handywork, moving help and more. 

The company was acquired by the Ingka Group (Ikea – a Hope&Glory client) in 2017 and operates across seven countries: the US, UK, Canada, France, Germany, Spain and Portugal.

Hope&Glory director Valerie Holloway and associate director Jen Murdoch will lead the account.

“Hope&Glory blew us away with their balance of strategic insight, creative flair and stand-out ideas. We’re very excited to be entering the new year with such a strong partner on board, to help supercharge our 2021 growth,” TaskRabbit senior PR manager Nina Bowens said. 

Hope&Glory associate director Jen Murdoch added: “TaskRabbit is such an exciting win for us; a global brand with a challenger mentality that’s expanding incredibly quickly. The service appeals to anyone who’s ever felt overwhelmed by a DIY task, needed help constructing Ikea furniture or just couldn’t be bothered to clean the house themselves, which is pretty much all of us at some point or other! 

“They also give people the chance to monetise their skills, which is especially important when you consider all those who have seen their hours reduced or been made redundant in this past year. We can’t wait to jump into the fray and start building TaskRabbit’s profile in the UK.”

Hope&Glory was named the 2020 PRWeek UK Mid-sized Consultancy of the Year.

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