Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Pfizer launches vaccine confidence campaign; Deutsche Bank cuts ties with Trump.

Pfizer and BioNTech want to boost public confidence about COVID-19 vaccines. They are running a PSA campaign, supported by Dini von Mueffling Communications, that includes footage donated by people whose lives have been changed by vaccinations. PRWeek has all the details on the push, entitled Because of This. 

Deutsche Bank is cutting ties with President Donald Trump. The bank will not do business in the future with Trump or his companies, following the U.S. Capitol riot, according to The New York Times. Deutsche Bank is Trump’s most important lender, with about $340 million in loans outstanding to the Trump Organization. Signature Bank is also severing ties with Trump.

Happening today: The Trump administration will deliver new guidelines to get COVID-19 vaccinations moving much faster. The federal government is recommending that states open the vaccination process to everyone older than 65 and to adults of all ages who have a pre-existing condition that puts them at greater risk for serious infection; expanding the venues where people can get vaccinated to include community health centers and more pharmacies; and getting all the available doses out the door now, according to Axios.

Facebook is removing all "stop the steal" content from its platforms. Guy Rosen, the company's VP of integrity, and Monika Bickert, its VP of global policy management, explained in a Facebook blog post that the move is part of the company's protective efforts against violence and misinformation in the lead-up to the presidential inauguration after last week's chaos at Capitol Hill. The content is being removed under Facebook and Instagram’s Coordinating Harm policy. Additionally, during inauguration week, a news digest will be added to Facebook News as a curated place for people to find reliable news about the inauguration, the post said.

Meanwhile, Twitter has purged over 70,000 QAnon accounts. “Given the violent events in Washington, DC, and increased risk of harm, we began permanently suspending thousands of accounts that were primarily dedicated to sharing QAnon content on Friday afternoon,” Twitter said in a blog post. Twitter added that it will further crack down on misinformation about the 2020 election as false election claims have been used to incite violence. Its Civic Integrity policy has been updated to reflect that “repeated sharing of Tweets that receive warning labels” may result in permanent bans.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in