Alaska to spend $3.2m on COVID-19 PR, ads

Its Department of Health and Human Services has inked contracts with at least two in-state shops.

Anchorage, Alaska. (Photo credit: Getty Images).
Anchorage, Alaska. (Photo credit: Getty Images).

JUNEAU, AK: Alaska is spending more than $3.2 million with PR and creative firms to educate state residents about COVID-19 mitigating measures.

Anchorage-based integrated communications firm Blueprint Alaska will be working until at least April for the state Department of Health and Human Services on efforts to keep Alaskans safe as the state reopens and eases restrictions," according to state documents.

Blueprint began working on the account last year, soon after the pandemic began. It has since signed a series of amendments to the original deal worth $1 million.

The agency is working to augment COVID-19 messaging and campaign strategies and supplement the state's team with media coordination, the planning and hosting of public events and boosting ongoing community engagement, according to the agreement's scope of work.

The Department of Health and Human Services has also inked a contract with Anchorage ad agency Brilliant Media Strategies for a $2.2 million project to produce and place print, TV, digital and radio advertising to address COVID-19 mitigation efforts.

The agreement, which is set to expire in June, calls for the production of print, radio, digital, and TV ads and radio and TV PSAs, as well as social media posts. Brilliant Media may be required to produce and place priority messaging to address areas of Alaska experiencing high COVID-19 case counts or for other special situations occurring during the outbreak.

The department has the option of renewing the agreement for two additional six-month periods, though the budget for those terms hasn't been determined.

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