As the country further opens up following the launch of visitor visas for the first time in 2019, the destination, which includes Hegra – a UNESCO World Heritage Site – is set to be a prime focus for attracting tourism as soon as COVID restrictions on travel are lifted.
'The World's Masterpiece' campaign was developed by the Royal Commission for AlUla (RCU) with creative partner Leo Burnett, includes a film directed by cinematographer Bruno Aveillan and a suite of digital assets. Four Communications is handling PR.
Click here to subscribe to the FREE Middle East comms bulletin to receive dedicated news, features and comment from the region straight to your inbox. Make sure you register for the site to access more than one story per month.
To submit a news, comment, case study or analysis idea for the Middle East bulletin, email Arvind.Hickman@haymarket.com
