The global communications group, which already manages PR for VistaJet in Asia, will now also be responsible for its regional PR and strategic communications activity across the UK, UAE, German and French markets.
The remit includes amplifying the global private aviation brand for business and leisure travellers, educating the market on the benefits of business aviation and the VistaJet model, promoting VistaJet’s recent product launches and communicating its sustainability commitments. VistaJet Private World recently launched its Global 7500 fleet.
The account will be led by Carly Reed, a partner in FINN’s London office, working in partnership with Jennifer Farquhar, VistaJet’s director of global communications and brand Marketing.
FINN Travel & Lifestyle global practice leader Debbie Flynn described VistaJet as an “absolute leader in innovation”.
“We know that an increasing number of travellers have turned to private aviation in the last nine months, and the corporate market in particular is looking to business aviation for the stability and availability it offers — this is a key audience we plan to address to present the benefits of VistaJet’s offering,” Flynn said. “We cannot wait to work alongside the team at VistaJet to increase the brand’s reach within each key market as a local brand with a strong global backing, and promoting its pioneering product to ultimately drive bookings.”
VistaJet EVP of marketing and innovation Matteo Atti said: “As we come out of an eventful year for the whole industry, private aviation will be even more vital in supporting businesses and the global economy.
“The UK, UAE, Germany and France are all key markets in which we anticipate further growth, and through FINN Partners’ communications experience and regional market expertise we look forward to presenting our unparalleled service, product offering and commitment to our members.”