Admiral reappoints consumer PR agency

The FTSE 100-listed insurer has retained Welsh PR agency BrandContent without a pitch, and expanded its remit following a successful year.

Admiral reappoints consumer PR agency

Creative content and PR agency BrandContent has been reappointed as Admiral’s consumer-facing PR agency for another year.

Its new brief includes media relations and delivering integrated digital PR and content campaigns for the insurer across a range of its insurance products, including home and motor cover.

Admiral first awarded a six-month contract to BrandContent in 2017, which was subsequently extended. 

In 2020, the agency said it increased the client's consumer coverage by 176 per cent and grew inbound link traffic to Admiral’s website by 560 per cent.

“BrandContent continues to deliver significant value and we are always impressed by their energy, enthusiasm and understanding of our briefs and business objectives. This is especially true in a challenging year like 2020,” said Victoria Newman, head of PR, content and social at Admiral.

“We’re confident we have the right consumer PR partners to support us in our future plans to continue increasing brand consideration and communicating the intrinsic benefits of our products.”

BrandContent associate director and creative lead James Cuff said: “It’s been another great year working with Admiral and our ongoing success is testament to the strong partnership we have built, the strategic value we have added, and the creativity we have implemented throughout this challenging year.”

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