Capture Communications, founded by Saskia Leuchars and Amelia Clark, is targeting sectors including FMCG, tech platforms and non-profit organisations. Launch clients include soft drinks brand Feel Good Drinks, Comic Relief and Tusk Conservation, a non-profit helping to protect African wildlife.
Leuchars worked at Bacchus from 2017, latterly as senior account director. She joined the agency to grow and lead its Diageo Reserve portfolio, working across Talisker Whisky, Tanqueray and Don Julio. Shortly after her arrival Leuchars hired Clark, who was a senior account manager before leaving Bacchus last year.
Leuchars said: “It is now more important than ever to be conscious of human impact on the earth. This was particularly evident in 2020, during the COVID-19 pandemic, and has been highlighted by Sir David Attenborough among others. According to Forbes: ‘Consumers are more likely to try, stay loyal, pay more and advocate brands that genuinely do good. Sixty-six per cent would switch from a product they typically buy, to a new product from a purpose-driven company. This figure increases to 91 per cent for millennials.’ These are the brands we want to work with at Capture Communications.”
Clark said: "At Capture, we go above and beyond press office-based public relations to create unique strategies that work to deliver against a brand’s bottom line. Maximising revenue opportunities is the number-one priority for brands, so we work in partnership with our clients to truly understand their objectives and growth strategy, in order to deliver the best possible results.”
The duo are joined by creative director Max Agace, who previously worked at Bacchus in a freelance capacity. He was also a freelance designer/art director at Comic Relief.
Capture Communications said: "An experienced creative, with many years in branding and advertising, Agace’s skills include graphic design, photography, illustration, videography and content creation. An integral part of the team, Agace leads the creative production services at Capture Communications. He is currently working across a series of new Comic Relief projects for 2022 alongside some additional branding projects, to be launched later this year."