It’s a big day to be a bean brand on social media.
“Bean dad” is trending on Twitter after musician and podcaster John Roderick tweeted about his hungry nine-year-old daughter wanting baked beans but not knowing how to use a can opener. Instead of helping her, Roderick explained how he used the situation as a “teaching moment.”
Six hours later, she figured out how to use the can opener.
Many Twitter users didn’t quite agree with his parenting methods and let him know about it. Roderick has since deleted his Twitter account.
One snarky brand, Steak-umm, tweeted about the matter almost instantly.
broke: bean dad— Steak-umm (@steak_umm) January 3, 2021
woke: beef dad
But Twitter users have been hoping that “bean dad” will spark the first big witty or hilarious comeback of 2021 from one brand: Bush’s Beans. But the company has been unusually quiet.
That’s unusual because Bush’s Beans is known for its unique personality and is always quick with a joke. In fall 2019, the brand hired college freshman Harrison McNeill to run its Twitter account because it was so impressed with his meme account @goodbeanjokes.
So of course fans are disappointed by Bush’s silence.
can't run a cutesy bean brand account if you're not going to put up when shit gets real— Ashley Feinberg (@ashleyfeinberg) January 3, 2021
Is the brand’s social media manager asleep at the wheel? Or attempting to cut through red tape? Either way, Twitter users are sharing their own ideas for how the brand can take advantage of the opportunity.
ok, you guys know what to do. Massive donation to food pantries that focus on child hunger, WITH pull tab cans OR can openers! MAKE IT RIGHT AND THE INTERNET WILL REWARD YOU WITH ALL THE PURCHASES— thats DOCTOR Science Lizard to Joe ???? (@sciliz) January 4, 2021
I cant help but wondering if .@BushsBeans is gonna hop on this, and give a can opener tutorial.— John Eva (@JohnEvaComedy) January 4, 2021
Whatever Bush’s Beans decides to do, it looks like the brand’s wish for “more tweets about beans” in 2021 came true.
what did they know pic.twitter.com/QUrkbXzAX0— Hungry Hungry Himbo (@OnlyAWorldAway) January 4, 2021