Weston will work across the agency’s client base to develop creative campaigns for the firm, which was set up last year by former Engine MHP head of financial services Mike Robb and former adland executives Nick Ford-Young (previously managing director of Studio Black Tomato) and Simon Sherwood (former global chief executive of BBH).
Weston’s appointment is the third senior hire in six months, following Therese Moriarty as head of data and insight, and Dan Jenkins as head of client services.
Weston began his career as a copywriter in Sydney, before joining M&C Saatchi in May 2008. He then worked as associate creative director at BBDO in Paris and SOAP Creative in Los Angeles, before moving back to London with Iris Worldwide.
He has previously worked with brands including Samsung, Disney and Pizza Hut.
“We launched Boldspace with a simple belief that data, creativity and agility combined was the future of the agency model," Ford-Young said.
"We’re proud of the award-winning work we have already delivered; but the addition of a creative of Matt’s quality demonstrates how highly we value creativity, underpinning our ambition to become not only the most objective but also one of the most creative agencies for challenger brands and ambitious businesses on a mission.”
Weston added: “Boldspace is an agency trying to do things very differently to anything I’ve seen before. By finally being able to integrate advertising, marketing and PR effectively and using new levels of data to set the parameters in which to be wildly creative, the opportunity for our clients is hugely significant.
“As a creative, I’ve never seen a role or opportunity that has got me as excited – with no boundaries to delivering bold work with impact – and I could not be more thrilled to join the team as we head into 2021.”
Boldspace said it had a strong 2020, adding 17 clients across sectors including technology, healthcare, fintech, financial services, ecommerce and energy.
The agency is one of PRWeek's 11 new UK agencies to watch in 2021.