Emily Poon named president of Ogilvy PR in Asia

Poon takes over from Scott Kronick who will step down from his leadership role after 33 years at Ogilvy.

Ogilvy has named Emily Poon (pictured above) as president of public relations and influence in Asia, a step-up from her previous role as managing partner of public relations and influence in Singapore. In her new role, she will be responsible for driving continued client-centric innovation, business growth and deepening capabilities for the PR&I business in the region. She will report to Asia co-CEOs Kent Wertime and Chris Reitermann, and will work closely with the PR&I global network of leaders.

Since joining Ogilvy more than 12 years ago, Poon worked her way up to be the youngest head of the Singapore PR&I business for Ogilvy, and has steered the Singapore operation to win clients including AIA, Changi Airport Group and OCBC, as well as global and regional assignments for Unilever, Gojek, GovTech and most recently, Google. With 17 years of experience in the industry, Poon will be the firm's first female leader of the PR and influence business in Asia.

Poon succeeds Scott Kronick who is stepping down from his current leadership role as president and CEO and will become a senior advisor at the company. He joined Ogilvy in 1987 and has been instrumental to the agency's growth in China.

Kronick said: "It is a great honour to be passing the baton to Emily who has built a stellar track record of delivering growth for clients and Ogilvy and for developing people. We have many internal candidates capable of leading the firm in Asia, however, Emily's commitment to the people, our clients and her ability to work across the Ogilvy organization to bring modern public relations to Asia is unmatched."

Last month, Julianna Richter was named global CEO of PR and influence where she is responsible for all aspects of Ogilvy's global PR business, including reputation management, brand influence, C-suite and advocacy, media influence and employee experience.


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