Breakfast Briefing: 5 things for PR pros to know on Monday morning

Biden to get vaccinated on TV; Burger King’s economic relief package; Accenture Interactive back to growth.

Photo credit: Getty Images
Photo credit: Getty Images

PSA: This is the second-to-last Breakfast Briefing of 2020. PRWeek’s morning newsletter is taking a break after tomorrow’s edition, but it’ll be back in your inbox on January 4. There will also be no Weekly newsletter the next two Fridays, but Weekender newsletters will arrive as planned on Saturday mornings. 

Some good news and some bad news this morning on COVID-19. First the bad: U.S. stock futures are down going into Monday morning’s session due to fears over a new, fast-spreading coronavirus strain found in the U.K. The good news is that Congress has struck a deal for a $900 billion relief package that includes another round of direct payments and aid for businesses. Here’s what’s in it for you, via The New York Times.

What to watch today: President-elect Joe Biden is set to receive the coronavirus vaccine live on television in an effort to encourage Americans to get the shot. Vice President Mike Pence did so last week, and other elected officials were vaccinated over the weekend

Burger King is also providing economic relief in a way. The chain is launching its $1 Your Way Menu by depositing a dollar into select customers’ Venmo accounts through next Monday. What’s on the menu? The chain’s classic Bacon Cheeseburger and Chicken Jr. sandwich, among other items. “Save the bacon and get it on your burger instead, because value this good is hard to find,” Burger King said in a statement. 

Accenture Interactive said it is back to growth after six months of decline due to the pandemic. The network, which operates Droga5 and other creative shops, said it saw a low-single-digit decline for the six-month period from March to August, but it has bounced back with a low-single-digit increase in the three months ending in November.

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