The think tank aims to provide insight and up-to-date travel information to firms around the world, helping them navigate travel and tourism in the post-COVID era.
This includes analysis, data feeds, bespoke reports and insights from travel industry experts, with the aim of helping companies develop their marketing and PR strategies.
The Thrive team includes Paul Charles, chief executive and founder of The PC Agency and a former communications director for Virgin Atlantic and Eurostar; David Lewis, founder and chief executive of AudienceNet; and travel journalist Nick Boulos.
“With pretty well all data relating to travel pre-COVID now being out of date, we sensed a unique opportunity to form a joint venture with one of the best market intelligence firms out there, AudienceNet,” Charles said.
“Their work in the music and technology sectors has been world-class and we are now bringing the same qualities to the travel sector. Thrive will offer high-level insight and expertise into how travel is changing for the better.”
The PC Agency and AudienceNet have worked on several projects before, including the Quash Quarantine campaign with tour operator Red Savannah, and regular country Quarantine Chart, which is now followed by thousands of people on social media.
Lewis said: “There was only one travel PR and brand consultancy that met our requirements for having unrivalled expertise and respect in the sector. We’re excited to be uniting our market intelligence capabilities to deliver Thrive, which will be intrinsic to so many business strategies in the future.”