Pitch Update: Laura Ashley, PharmaCare, The Baby Show, Angell and more

PRWeek's weekly round-up of pitches and account moves.

Pitch Update: Laura Ashley, PharmaCare, The Baby Show, Angell and more

BWP has been hired by home and fashion company Laura Ashley to provide PR across consumer and b2b media in the UK. BWP has been tasked with delivering a proactive press office function, delivering the PR and comms strategy, creative launch and activations for collections, and all brand, licensee partner and collaboration announcements.

Liverpool agency Influential has been appointed to conduct a research project among BAME communities to help understand their views of COVID-19. The public health initiative, commissioned by The Cheshire and Merseyside Health and Care Partnership, will help shape future communications and interventions to reduce the impact of the virus.

Australian pharma company PharmaCare has hired Aduro Communications to work on its biggest brands, Bioglan and Haliborange. The "six-figure" brief covers content, PR and social delivery. PharmaCare is established in 50 EMEA countries with nine brands and 10 global offices.

Electric bike company Angell has appointed Purple’s London office to handle all communications in the UK and Europe. The agency will oversee launches, influencers, events and partnerships. 

Stripe Communications has won a brief to provide PR support to one of the UK’s biggest city centre redevelopment projects.

Black Diamond has expanded into property PR with a retained corporate communications brief for Art-Invest Real Estate UK. The account will also be serviced by head of PR and communications Sarah Barnett and senior account manager Sophia Amos.

Territory Studio, a creative design studio specialising in motion graphics, visual effects and digital experiences, has appointed specialist comms consultancy TDC PR to manage its global public relations programme.

JBH has won three new clients, including small business review platform Comparisun and residential addiction treatment clinic Delamere Health

Fuse Communications has won a brief to handle PR activity for The Baby Show’s two virtual events. The campaign encompasses influencer and celebrity involvement, press office activity and creative ideas to bring exhibitors, partners and the industry together.

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