Watch: The Big Issue turns Virgin Media Twitter channel into ‘digital high street’

The Big Issue is taking over Virgin Media’s Twitter channel today (Thursday) for 24 hours, transforming it into a ‘digital high street’ where people can connect with and donate to real life street vendors.

Watch: The Big Issue turns Virgin Media Twitter channel into ‘digital high street’

The campaign, which uses #RememberBigIssue, is in response to the fact vendors have seen sales drop roughly 40 per cent this year as the pandemic hit footfall on high streets. The campaign was conceived and executed by Virgin Media with marketing agency RAPP, which will use a promoted spotlight to issue 25 tweets throughout the day.

Stories featured include Robin from Bristol, whose dogs, Tinks and Lola, could be fed as a result of the money made by donations to The Big Issue. Alongside each story is a link to a Big Issue landing page, where donations can be made to local vendors.

The Big Issue interim CEO Tracy Griffin said: “We are delighted to be working with Virgin Media on this ‘digital high street’, as it has been a tough year for our vendors.

"Not only in terms of earning a living through selling the magazine, but the lack of footfall in communities has left many vendors feeling lonely and isolated. This activity is a great way of allowing our vendors to tell their stories and to raise much needed funds at a crucial time of year.”

Samantha Codrington, head of brand communications at Virgin Media, said: “Providing Big Issue vendors with a platform so they can continue to connect to the public digitally at a time when it’s harder than ever to do so in-person on the high street is something we’re really proud of and passionate about. We know our customers will be touched by each and every story we post, and we hope together we can raise money for this important cause.”

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