Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Small Girls PR conducts job interview on TikTok; Facebook runs second newspaper ad criticizing Apple.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Aren’t job interviews stressful enough? TikTok users are rooting for Miranda Belanger, who turned to the short-video platform to help her land her dream job at Small Girls PR. She certainly got the agency’s attention. But now her job interview is being conducted on TikTok and users can watch every question and answer in real-time. Small Girls PR CEO Mallory Blair told PRWeek how a job interview on TikTok works.

Facebook continues to attack Apple with newspaper ads. Facebook is criticizing Apple for using its data privacy efforts in an anti-competitive way. It’s using full-page ads in prominent newspapers such as The New York Times, The Wall Street Journal and The Washington Post to get its message out there. The ads appeared in the papers on Wednesday and Thursday. Apple defended itself, stating that it is “standing up for [its] users.”

“I’m not saying they’re not a bunch of fuckers.” That’s what White House deputy chief of staff Jen O'Malley Dillon referred to Republicans on Capitol Hill as, in a Glamour magazine interview. She also called Senate Majority Mitch McConnell "terrible." Some advisers close to President-elect Joe Biden aren’t happy about O'Malley Dillon’s wording and some donors want her to apologize to Biden and congressional Republicans. Biden communications director Kate Bedingfield tweeted Wednesday that O'Malley Dillon "would be the first to tell you her mom doesn't approve of spicy language" but that "the point she was making ... unity and healing are possible — and we can get things done."

Cottonelle wants everyone’s 2021 to start with a “refreshingly clean slate.” To be entered to win one of 20 total $21,000 prizes, the toilet paper brand is urging consumers to take one square of toilet paper and write one thing on it they want to leave behind from 2020. They should then share a picture of the toilet paper square on Twitter or Instagram, along with what they are looking forward to in 2021 and use the hashtags #RefreshinglyCleanSlate and #Sweepstakes. Each entrant also must follow and tag @cottonelle. For each valid entry, Cottonelle will donate $20.21 to United Way, up to $1 million total donation.

Many kids rely on school-funded meals. But what if schools close? That’s one major problem that PepsiCo Foundation helped to address amid the pandemic with its Meals to You campaign. The foundation’s Food for Good program partnered with the USDA, McLane Global and Baylor University to launch the effort. Check out the full case study here.

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