One of the UK’s biggest communications consultancies will adopt a new flexible working regime, which includes working three days in the office and two days remotely, as its London team prepares to move to new premises.
The programme, known internally as ‘JUICE’, is designed to place flexibility and inclusivity at the core of Weber Shandwick’s working culture.
Other benefits of the programme, which will be officially announced in Q1 2021, include providing all UK employees at account director level and below with $250 to spend on anything they need to support the move to more formal working from home.
The agency is also considering a range of new employee benefits, which may include discounts on meal preparation services, tutoring and homework support, fitness and help with pet care. The final list will be revealed next year.
In parallel to the roll-out of JUICE, Weber Shandwick is relocating its sizable London workforce to offices at 135 Bishopsgate (pictured above) – the former RBS building, which has been recently redeveloped.
Although most staff are currently working from home in line with Government advice, the office is ready for use when restrictions are eased.
Weber Shandwick London managing director Helen Bennett told PRWeek: “In 2020, we saw profound shifts to how we come together to work, collaborate and create. We have been inspired by how well our teams have adapted to working in a remote-working environment, while also recognising that our office space represents much more to us as an agency than just a physical space.
“With a much more intentional focus on ensuring our employees feel empowered to work in different ways, it’s important to us that when they choose to travel into the office they can access a space that really excels at fuelling energy, creativity and collaboration.”
She added: “Both JUICE and our office move reflect our commitment to firmly embed flexibility and inclusivity into the core of our business – as we know we deliver our very best work when we embrace different perspectives, capabilities and expertise to solve for our clients.”
The new headquarters spans four floors and is located on the Eastern edge of London’s Square Mile, at the intersection of its creative, tech and financial hubs – Shoreditch, Spitalfields and St Paul's Cathedral are nearby.
Weber Shandwick said the base been designed to provide a “modern, agile and stunning working space that offers greater flexibility and choice for how we spend our working time in the office”.
Weber Shandwick's Interpublic Group stablemate advertising agency McCann Worldwide also planned to relocate its 1,200-strong London workforce to the building this year.
PRWeek understands other tenants there include DXTRA and McCann Worldgroup partners FutureBrand, McCann, MRM and Momentum. Golin plans to remain at Waterhouse Square, Weber Shandwick's previous London HQ.
Recently, Four Communications revealed it will also relocate to a new London office, not far from Bishopsgate in Whitechapel, and has introduced permanent flexible working.