Top-level promotions at WA Communications reflect two-year growth surge

Caroline Gordon, WA Communications’ head of health, has been promoted to partner, while her deputy, Dean Sowman, has been promoted to director after the practice recorded 45 per cent growth on 2019 figures, PRWeek can reveal.

(L-R) Caroline Gordon and Dean Sowman have been promoted to reflect growth in the health practice
(L-R) Caroline Gordon and Dean Sowman have been promoted to reflect growth in the health practice

Caroline Gordon and Dean Sowman both joined WA in 2018 and, together, have overseen the expansion of its client base and revenue, which the agency said had grown to “seven figures in the last two years”.

As partner, Gordon will continue in her role leading the health practice as well as growing and diversifying its offer to clients.

Sowman, who has been promoted from associate director, is regarded by WA as having played an instrumental role in the growth of the health practice

The WA health team has also taken on Alice Inch, previously at Portland, as an account director and Rebecca Noël, who joins from Incisive Health, as an account manager.

Client growth

WA Communications said it had added significant clients to its roster during 2020, including pharma firm Sanofi’s rare disease franchise and Novo Nordisk.

Its most recent wins are with private health insurance company Simplyhealth and Sandoz, a division of Novartis, which the agency won during a competitive pitch.

Dominic Wake, head of corporate affairs at Sandoz, said: “We have been very impressed with WA’s insights into the policy and key players affecting our business. It has a great team approach – with senior counsel providing ongoing value and a fresh way of looking at challenges.”

Commenting on the trajectory of the health practice, Gordon told PRWeek that 2020 “has been a game changer for WA in health. We’ve focused relentlessly on providing clarity and cut-through for our growing client base through what has undoubtedly been a challenging, fast-paced year.”

She added: “I’m so proud of the team and what we’ve achieved together. As we look to 2021, we see exciting times ahead.”


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