NEW YORK: FanDuel Group has named Chris Jones as VP of corporate communications.
Leading comms, corporate affairs and the company’s developing corporate social responsibility strategy across FanDuel’s portfolio of online and retail brands, he is based in FanDuel’s New York office, reporting to CMO Mike Raffensperger.
"Our motto is to be absurdly fan foused, and when you're fan focused, you have to work with athletes and teams across the country," Jones said. "Corporate social responsibility and social justice in particular are areas where we have to really hone our focus."
In the newly created position, Jones is responsible for building communications strategy for FanDuel's financial performance in coordination with parent company Flutter. He is focused on expanding the communications team in accordance with growth FanDuel has seen in the gaming market.
"Building a company like FanDuel is like building a race car while driving it on a highway surrounded by other cars," Jones said, noting that gaming laws vary widely between states. "We need to build around an ever-changing regulatory environment and scale our operations to meet the demand we're seeing."
Jones is also leading the company's commitment to CSR, which will focus on promoting responsible gaming, diversity and social justice next year.
Before joining FanDuel, Jones was global chief communications officer for IPG Mediabrands, the media, marketing and data division of Interpublic Group, responsible for marketing investments across brand, internal and external communications.
He has also served as CMO of adtech company Sizmek, leading development of go-to-market strategy and the company's communications response during its sale to Amazon. Jones held senior roles at holding companies MDP Media Partners and Havas Media Group.
Flutter acquired FanDuel Group this month when it bought a 37% stake in the company in a $4.2 billion deal.
This story was updated on December 16.