The lines between PR and marketing are blurring. Both disciplines bring so much to the brands they represent. And both are increasingly realizing that they are stronger individually when they work together.
The most effective such partnerships require an understanding of your strengths and weaknesses, a willingness to improve and an openness to learn from the other.
In an exclusive 2020 survey, Intrado Digital Media and PRWeek placed PR professionals in front of the mirror so they can honestly asses where they are, where they need to be, and what it will take to get there.
Some of that survey’s top findings can be found in the infographic immediately below. At the top and bottom, you fill find links to download the full report.