Coffee Break with Press Record Communications’ Justin Goldstein

The media relations agency founder explains why he tells clients to think ‘past the placement,’ and discusses what the pandemic has meant to traditional broadcasting.

Coffee Break with Press Record Communications’ Justin Goldstein

While nothing may ever replace telling a client it just got coverage in The Wall Street Journal or The New York Times, it’s time to think “past the placement,” says Justin Goldstein, founder and president of Press Record Communications.

The strategic media relations firm leader sat down with PRWeek’s Steve Barrett to explore this idea and many others, including the boom traditional broadcasting experienced during the pandemic, as well as the flourishing podcast industry.

“Radio staff is growing, there are more people tuning into radio than in prior months to COVID,” Goldstein adds. “People are at home more, trying to get out of their house and drive in their car to get a break and tuning in for that reason, but also to get reliable, accurate information, especially at the local level. During the election, that was certainly true.”

He went on to say that podcasts are more about the guests and the connections you can make to extend your brand’s value, rather than just downloads and listeners.

Coffee Break is a weekly 15-minute intermission in your working day to discover more about PR pros who occupy interesting roles across the industry, live each Wednesday morning by 11 a.m. ET - this is the last show of 2020, the next edition will be live on January 7.

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