Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Best Places to Work 2020; Boston Medical Center celebrates COVID-19 vaccine on TikTok.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

PRWeek's latest Best Places to Work is here! For the eighth consecutive year, PRWeek surveyed the industry workforce to determine the top workplaces in communications. Organizations’ response to the unique circumstances of an unprecedented year factored heavily on the honorees selected. Check out what agencies and in-house teams made the list.

Americans’ confidence in the COVID-19 vaccine is growing, according to the latest installment of the Axios/Ipsos Coronavirus Index. The report found that 27% of respondents said they plan to get the vaccine as soon as it's available to them, up from 13% in September. Additionally, trust in pharmaceutical companies rose to 43%, up from 35% in September. The survey’s results suggest that as President Donald Trump's voice recedes, Republicans may grow more willing to listen to institutions and science, Axios reported.

How did Boston Medical Center react to receiving one of the first nationwide shipments of the Pfizer-BioNTech COVID-19 vaccine? With a TikTok video, of course. In the video, its staffers celebrate the shipment by dancing to Lizzo’s “Good as Hell.” The video has gone viral across social media.

Arby’s proposes trade with Hot Wheels. Last week, Arby’s celebrated the launch of the Cyberpunk 2077 video game by tweeting a picture of its iconic ten-gallon hat adorned with neon lights. Hot Wheels responded to the tweet by asking Arby’s how many toy cars it would trade for the hat. On Monday afternoon, Arby’s tweeted at Hot Wheels saying they’d make the trade if 3,357 Hot Wheels were donated to the restaurant’s charitable-giving arm the Arby’s Foundation.

Pinterest has settled the gender discrimination lawsuit brought forth by former COO Francoise Brougher. She sued Pinterest in August, alleging gender discrimination, retaliation and wrongful termination. Pinterest will pay $20 million to Brougher and her attorneys, and both Pinterest and Brougher will commit $2.5 million toward advancing women and underrepresented communities in the tech industry.

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