Breakfast Briefing: 5 things for PR pros to know on Monday morning

Cleveland Indians to change name; Reddit acquires Dubsmash.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

The Cleveland Indians will drop its nickname. The organization is expected to announce the change this week, though it hasn’t decided on a new moniker. The New York Times first reported the decision. President Donald Trump tweeted that the name change “is not good news.” Meanwhile, the Oneida Nation of New York, which led the Change the Mascot Movement, told ESPN, "This is the culmination of decades of work." The baseball team started removing the Chief Wahoo logo from uniforms last year as it's deemed racist by many.

Reddit has acquired short video platform Dubsmash. Dubsmash, one of TikTok’s biggest rivals, will retain its own platform and brand, and Reddit will integrate its video creation tools. Dubsmash’s cofounders Suchit Dash, Jonas Drüppel and Tim Specht will join Reddit. In a blog post, Reddit linked its acquisition of Dubsmash to its inclusion efforts. The deal’s terms were undisclosed. 

How is the Trump administration encouraging Americans to take the COVID-19 vaccine? With a $250 million PR campaign. The Building Vaccine Confidence campaign, overseen by the Department of Health and Human Services, is part of a broader PR effort that will take a “science-based approach,” said Mark Weber, the federal health official who is running it, and will begin this week with a first wave of advertisements in print, social media and radio, with television advertising added when the vaccine becomes more broadly available, according to The New York Times.

Google will allow employees to work from home until next September. In an email to staffers on Sunday, Google CEO Sundar Pichai said the company is testing a “flexible workweek” – whereby employees work at least three days a week in the office -- once it’s safe to return to the office. “We are testing a hypothesis that a flexible work model will lead to greater productivity, collaboration, and well-being,” Pichai wrote. In related news, Gmail, Google Docs, YouTube and other Google-based services were reported to be down across multiple countries on Monday morning.

Dixie D'Amelio's TikTok account has been deleted. Right before the account vanished, several videos were posted on her page by a suspected hacker, including a clip mentioning The Chuckling Squad, an online hacker group that gained access to Twitter CEO Jack Dorsey’s account last year. Before it was deleted, D’Amelio’s TikTok account had 46 million followers and 1.6 billion likes.

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