PR agency chosen to launch video game Cyberpunk 2077

The Academy won a UK brief to launch one of the most anticipated video games of recent years, Cyberpunk 2077.

Gaming developer CD Projekt Red hired The Academy to handle this week's launch of Cyberpunk 2077 after a competitive pitch process. 

The account team is being led by The Academy’s senior account director, Sophie Pettifer.

CD Projeckt Red head of communications Hollie Bennett said: “The Academy showed they had the experience and the energy to help us ensure Cyberpunk 2077 achieves its goals, and we are excited to work with them to expand the game’s presence in mainstream media.”

Mitchell Kaye, co-founder and chief executive of The Academy, added: “To work on a game that has been so many years in the making is a big moment for the agency, and our job is to make the most of this incredible opportunity.”

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