Finsbury hires Wells Fargo’s Vickee Jordan Adams as partner

She worked at Wells Fargo for ten years.

Vickee Jordan Adams
Vickee Jordan Adams

NEW YORK: Wells Fargo alum Vickee Jordan Adams is joining Finsbury as partner.

Adams will start at the firm in January, after Finsbury and sister WPP agencies The Glover Park Group and Hering Schuppener formalize the merger they announced in July and the combined firm is renamed Finsbury Glover Hering, according to a statement.

She will report to Winnie Lerner, managing partner for Finsbury’s North American operations and Mike Feldman, Glover Park Group founding partner and MD. Lerner and Feldman will be co-CEOs for North America after the merger.

Adams will be co-leading the financial services sector in the U.S. with Glover Park Group’s Megan Moore. She will manage and oversee the professional development of several people in the firm, though that team has yet to be identified. She will also manage client teams, whose size will range depending on the client mandates, according to a spokesperson.

“I will be co-lead of the financial services sector,” Adams said. “I’m looking forward to partnering with others and learning who the existing clients are and building out to see who else we can build relationships with.”

Adams was most recently Wells Fargo’s SVP of communications for consumer and small business banking. She had been with Fargo for ten years and her departure comes not long after the bank’s new head of comms Barri Rafferty took on an expanded role. The staff changes resulted in the departure of at least one other senior marketing staffer, former Wells Fargo CMO Jamie Moldafsk, who took a position as chief marketing and communications officer at Nielsen Holdings. Adams left Wells Fargo December 1.

“The company has a policy that if you have been there a decade and you’re 55 years old you can actually retire and that’s what I took advantage of,” Adams said. “The difference is the wording and you're making a decision financially about your future. It was completely my choice and one that Wells was not happy to hear. [Rafferty] and I worked together at Ketchum and I was looking forward to working with her again.”

Wells Fargo declined to comment on whether it would fill Adam’s empty position.

“Vickee Adams recently announced her retirement from Wells Fargo. We wish her all the best in her new endeavors,” a bank spokeswoman said via email.

Adams worked as an SVP and U.S. director of media communications at Hill+Knowlton Strategies, prior to Wells Fargo and before that was director of corporate communications for Dow Jones. She also served stints at Ketchum and at Burson-Marsteller.

Revenue at Finsbury dropped 5% in 2019 to $111.7 million, according to the PRWeek Agency Business Report. Hering Schuppener’s 2019 revenue grew 5% to $55.6 million.

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