PRWeek US Awards 2021 shortlist revealed

The biggest night in PR is set to be celebrated on March 18.

Scroll down for a list of all the finalists for the 2021 PRWeek US Awards. Click here for more information!

Best in Arts, Entertainment, Sports & Media

  • Coors Light and ICF Next Suckers for Brew
  • Fender Musical Instruments, Praytell and Fever Fender Spreads Goodwill With Free Guitar Lessons Amid Pandemic
  • Frito-Lay and Ketchum Nacho Average Showdown
  • Microsoft and WE Be the One
  • Recreational Boating & Fishing Foundation and Exponent PR Inspiring Americans to Leave Pandemic Stress in Their Wake

Best in Product Brand Development

  • Helzberg Diamonds and Carmichael Lynch Relate Helzberg Helps Hundreds Get Hitched
  • J.M. Smucker, Jif and MSL Agree to Disagree: Jif Settles the Jif vs. Gif Debate
  • Michaels and Zeno Group Mobilizing Michaels to Deliver For Its Makers
  • Old Forester and Current Global The Old Forester Kentucky Turtle Derby
  • Planters, ICF Next and VaynerMedia #RIPeanut

Best Consumer Launch

  • Crayola and Golin Colors of the World Crayons
  • Frito-Lay and Ketchum Unleash the Cheetle: Introducing Cheetos Popcorn
  • Lowe’s Home Improvement and FleishmanHillard New York Fashion Week Goes Home with Lowe’s
  • The Macallan and M Booth Whisky & Color Experience
  • Planet Fitness and ICR Planet Fitness United We Move

Best in Integration

  • Frito-Lay and Ketchum Unleash the Cheetle: Introducing Cheetos Popcorn
  • Gillette and Ketchum The Gillette Barber Council Steps Up
  • Helzberg Diamonds and Carmichael Lynch Relate Helzberg Helps Hundreds Get Hitched
  • The Milk Processor Education Program (MilkPEP) and Weber Shandwick The Got Milk? Swim Seen Round the World
  • Procter & Gamble and Hill+Knowlton Strategies You Can Cancel a Parade, But You Can’t Cancel Pride

Best in Creative Excellence

  • Frito-Lay and Ketchum Unleash the Cheetle: Introducing Cheetos Popcorn
  • Good Humor and Edelman Good Humor: A New Jingle for a New Era
  • Heineken and Fast Horse The January Dry Pack
  • Lowe’s Home Improvement and FleishmanHillard New York Fashion Week Goes Home with Lowe’s
  • Pantone and Huge Pantone Color of the Year 2020: A Multi-Sensory Experience

Best in Healthcare

  • CVS Health COVID-19 Response
  • Johnson & Johnson The Road to a Vaccine
  • Meharry Medical College and Finn Partners From Marathon to Sprint: Meharry Medical College and Finn Partners Surge on Behalf of Black America
  • Pandemic Action Network via Panorama Global and Evoke Kyne World Mask Week: Inspiring Behavior Change to Slow the Pandemic
  • The Trevor Project and GCI Health Sparking A Dialogue of Hope: Elevating The Trevor Project’s 2020 National Survey on LGBTQ Youth Mental Health

Best in Technology

  • Adobe Experience Cloud Adobe Analytics: Digital Economy Index
  • Decluttr and Max Borges Agency Taking on Upgrade Culture
  • Fitbit and FleishmanHillard The Future of Fit
  • Mars Petcare and Weber Shandwick Pedigree Dogs on Zoom
  • Tinder and Zeno Group Revolutionizing the First Date with Tinder’s Swipe Night

Best in B2B

  • Cotton Council International and Cramer-Krasselt Cotton USA Expert Outlooks
  • DHL Supply Chain and Fahlgren Mortine All Business, No Boundaries to Keep Economy Moving
  • Microsoft and WE Microsoft Teams Solving Video Fatigue Through Together Mode
  • Prodoscore and Bospar How Prodoscore Makes Working from Home Actually Work
  • QuVa Pharma and BCW QuVa Always Have an Answer Campaign

Best in Employee Engagement

  • Dentsply Sirona DS24hours — A Unique Approach to Drive Employee Engagement
  • Elanco and FleishmanHillard Closing an Unprecedented Acquisition During Unprecedented Times
  • Hair Cuttery and FTI Consulting FTI/Hair Cuttery for Best in Employee Engagement
  • John Hancock Camp John Hancock
  • Smithfield Foods and MWWPR Protecting the Nation’s Food Supply Powered by Essential Employees

Best in Community Relations

  • Boston University and Boston University AdLab/PRLab F*ck It Won’t Cut It: Boston University’s Student-Run Campaign that is Provocative with a Purpose
  • Hip Hop Public Health and Finn Partners Message In The Music: Spreading Love, Not COVID
  • Meharry Medical College and Finn Partners From Marathon to Sprint: Meharry Medical College and Finn Partners Surge on Behalf of Black America
  • Sedano’s Supermarkets, Versailles, La Carreta Restaurants and Republica Havas Sedano’s Versailles and La Carreta Partnership
  • Walgreens and GCI Health Prioritizing Community Healthcare Access in an Escalating Pandemic: Walgreens Response to COVID-19

Best in Multicultural Marketing

  • AARP and Republica Havas AARP COVID-19 Response
  • Crayola and Golin Colors of the World Crayons
  • Donate Life America and The Martin Agency Donate Life America: 83 Futures
  • Dove and Joy Collective The CROWN Act
  • PepsiCo and RetroPop Media Altisimo Live Music Festival Benefiting & Elevating U.S. Farmworkers

Best Global Effort

  • Fitbit and FleishmanHillard The Future of Fit
  • Lucid Motors and Lewis Lucid Motors Launch — A Tale of David and Goliath
  • McDonald’s and Golin Surprise Happy Meal
  • Pandemic Action Network via Panorama Global and Evoke Kyne World Mask Week 2020: Sparking a Global Movement
  • Project Management Institute and Ketchum Project Management Institute Helps Professionals Thrive in the New Work Ecosystem

Best in Corporate Branding

  • American Land Title Association (ALTA) and Marathon Strategies ALTA: Our Title Is Protection
  • Coldwell Banker Real Estate Coldwell Banker Transforms Perceptions With Transparent Rebrand
  • PCI Pharma Services and WE Helping PCI Pharma Services Find Its Massive Transformative Purpose
  • Prodoscore and Bospar How Prodoscore Makes Working from Home Actually Work
  • Scotts Miracle-Gro and Zeno Group Elevating Corporate Reputation with Purpose

Best in Public Affairs
Sponsored by Chevron

  • American Hotel & Lodging Association (AHLA) and Plus Communications No Room for Trafficking
  • Dove and Joy Collective The CROWN Act
  • Entertainment Software Association and Ketchum The ESA Game Generation
  • Independent Restaurant Coalition and Precision Save Restaurants
  • Time’s Up Now and The Hayes Initiative Passing the Time’s Up New York Safety Agenda

Best in Financial Communications

  • Chase Bank and FleishmanHillard Driving Value for Travel & Dining Credit Cards During COVID-19
  • Country Financial and Ogilvy Country Financial Measures COVID’s Impact on Americans’ Personal Finances
  • Grayscale and Vested Drop Gold
  • Mr. Cooper and Highwire PR Keeping the Dream of Homeownership Alive: Mr. Cooper Advocates on Behalf of Homeowners and the Housing Market
  • Prudential Individual Solutions Group and Prudential Financial Prudential FlexGuard Launch

Best in a Crisis

  • American Health Care Association and National Center for Assisted Living (AHCA/NCAL) and Plus Communications COVID: Long-Term Care Facilities In Crisis
  • American Hotel & Lodging Association (AHLA) and Plus Communications Hospitality for Hope Initiative
  • Clorox and Ketchum Clorox and the Dual Pandemics: Weathering a Perfect Storm of Crises
  • Meharry Medical College and Finn Partners From Marathon to Sprint: Meharry Medical College and Finn Partners Surge on Behalf of Black America
  • Smithfield Foods and MWWPR Protecting the Nation’s Food Supply in a Global Pandemic

Best in Public Sector

  • Bureau of Tobacco Free Florida and Golin Combating Youth Vaping Head On
  • Illinois Department of Human Services and Kivvit Counting Illinois
  • Metropolitan Transportation Authority Safe Travels Campaign
  • South Dakota Department of Social Services and Broadhead Meth. We’re On It: Uniting South Dakota Communities Against Meth Use
  • Washington State Department of Health and C+C Spread the Facts: COVID-19 Statewide Campaign

Best in Nonprofit

  • Detroit Youth Choir and Imagination “Glory” by the Detroit Youth Choir
  • GiveDirectly and Precision Project 100
  • Hip Hop Public Health and Finn Partners Message In The Music: Spreading Love, not COVID
  • The Trevor Project and GCI Health Sparking A Dialogue of Hope: Elevating The Trevor Project’s 2020 National Survey on LGBTQ Youth Mental Health
  • Truth Initiative and Ketchum Truth Initiative Tackles Vaping During COVID-19

Best in Corporate Social Responsibility

  • American Hotel & Lodging Association (AHLA) and Plus Communications No Room for Trafficking
  • Budweiser, Anheuser-Busch #OneTeam
  • Dove and Joy Collective The CROWN Act
  • Dove Men+Care (Unilever) and Edelman The Pledge for Paternity Leave
  • Good Humor and Edelman: Good Humor A New Jingle for a New Era

Best in Social Media

  • Chipotle Mexican Grill and Day One Agency TikTok Timeout
  • Dove and Joy Collective National CROWN Day
  • Getty and J. Paul Getty Trust #GettyMuseumChallenge
  • The Milk Processor Education Program (MilkPEP) and Weber Shandwick The Got Milk? Swim Seen Round the World
  • Truth Initiative and Ketchum Truth Initiative Tackles Vaping During COVID-19

Best in Influencer Impact

  • Dove Men+Care (Unilever) and Edelman The Pledge for Paternity Leave
  • Kimberly-Clark Poise and Ketchum Poise Helps Women Bounce Back
  • The Milk Processor Education Program (MilkPEP) and Weber Shandwick The Got Milk? Swim Seen Round the World
  • Voto Latino and MWWPR The Power of Latinx Voters
  • Whirlpool and Ketchum Chore Club by Whirlpool 

Best in Broadcast/Film/Video

  • Cascade and M Booth Cascade Convinces People to Do It Every Night to Save Water
  • Ford Motor Co. and Civic “Ford on the Line” Documentary Short
  • Johnson & Johnson The Road to a Vaccine
  • Moe’s Southwest Grill and M Booth Queso Relaxation Video
  • Voya Financial A Candid Conversation on Race

Best in Data Insight

  • Burrow and Diffusion Burrow: Achieving PR ROI Through Data-Driven Media Strategy
  • North Carolina Community Colleges and APCO Worldwide Your Hire Education Campaign Uses Research to Increase NC Community College Enrollment
  • Prodoscore and Bospar How Prodoscore Makes Working from Home Actually Work
  • Yelp Yelp Data Reveals Impact of Pandemic on Local Economies
  • Zevo and Citizen Relations Marketing Moneyball: How a Challenger Brand Reshaped Influencer Marketing

Best Viral

  • Ancestry and Lippe Taylor Ancestry — Tom Hanks is Related to Mr. Rogers
  • Charmin and MSL Charmin Go Labs Wipes Up at CES
  • Chipotle Mexican Grill and Day One Agency TikTok Timeout
  • Getty and J. Paul Getty Trust #GettyMuseumChallenge
  • The Milk Processor Education Program (MilkPEP) and Weber Shandwick The Got Milk? Swim Seen Round the World

Best Promotional Event

  • Dove and Joy Collective National CROWN Day
  • Old Forester and Current Global The Old Forester Kentucky Turtle Derby
  • Pantone and Huge Pantone Color of the Year 2020: A Multi-Sensory Experience
  • Tropicana and MullenLowe Sip Your Sunshine
  • Twix/Mars Wrigley and Weber Shandwick Twix Kicks

Best Content

  • Frito-Lay and Ketchum Going the Extra Smile
  • Johnson & Johnson The Road to a Vaccine
  • KitchenAid and MSL KitchenAid #MakeItTogether
  • Natural Light and M&C Saatchi Sport & Entertainment Natty's Worldwide Commencement
  • Pure Leaf and Golin Pure Leaf No Is Beautiful x Once Upon a No

Outstanding Young Professional

  • Deron Marques, manager ViacomCBS
  • Jade Ajose, strategy manager R&CPMK
  • Kristina Manus, account supervisor Method Communications
  • Trevor Rayhons, specialist, corporate communications Horizon Therapeutics
  • Tyler Benson, external communications analyst Chipotle Mexican Grill

Outstanding In-House Professional
Sponsored by Zeno Group

  • Christine Anderson, global head of public affairs and marketing Blackstone
  • Brandi Boatner, manager, digital and advocacy communications IBM
  • Steve Ertel, vice chancellor for communications Vanderbilt
  • Kathy Krenger, SVP of global communications Hyatt
  • Philip Minardi, director of policy communications Expedia Group

Outstanding Agency Professional

  • Kathy Bloomgarden, CEO Ruder Finn
  • Neil Mortine, president and CEO Fahlgren Mortine
  • Lisa Osborne Ross, U.S. COO and president of DC office Edelman
  • Andy Pray, founder and owner Praytell
  • Curtis Sparrer, principal Bospar

Outstanding Marketer

  • Sarah DeFilippis, VP, digital and social ViacomCBS Entertainment & Youth Group
  • Jasson Gilmore, SVP, global digital and consumer marketing AbbVie
  • Lori Abou Habib, CMO Sonic Drive-In
  • Michael Knecht, chief marketing and communications officer RWJBarnabas Health
  • Dave Skena, CMO Krispy Kreme Doughnuts

Outstanding Education Program

  • DePaul University
  • Morgan State University
  • NYU School of Professional Studies
  • University of Alabama
  • University of Florida

Outstanding In-House Team

  • Ford Motor Co.
  • PepsiCo Beverages North America
  • PwC
  • T-Mobile
  • Webster Bank

Outstanding Boutique Agency

  • Confidant
  • Curley Company
  • Hudson Cutler
  • The Sway Effect
  • Verge Scientific Communications

Outstanding Non-Traditional Agency

  • 160over90
  • Bully Pulpit Interactive
  • Cramer-Krasselt
  • History Factory
  • ICF Next

Outstanding Small Agency

  • Berk Communications
  • Bospar
  • Firehouse Strategies
  • JPA Health Communications
  • Marathon Strategies

Outstanding Midsize Agency

  • Current Global
  • Day One Agency
  • Evoke Kyne
  • Lippe Taylor
  • Precision

Outstanding Large Agency

  • Edelman
  • GCI Health
  • Golin
  • WE
  • Zeno Group

Communicator of the Year

In a category introduced in 2013 by PRWeek, the chair of judges and PRWeek’s editor-in-chief will select the outstanding communicator in the period covered by the year’s Awards. The individual could come from within or outside the PR industry.

PR Agency of the Year

Candidates are the respective winners of the Outstanding Non-Traditional, Boutique, Small, Midsize and Large Agency awards. The winner will be announced at the Awards ceremony on March 18.

PRWeek Campaign of the Year

Candidates are the winners of the campaign awards, to be announced at the Awards ceremony on March 18.

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