NEW YORK: Strategic communications technology provider Signal AI has launched its Dashboards tool, which uses artificial intelligence to compare competitors and index risk and opportunity.
Dashboards will help communications leaders and their teams reframe strategy building and report to the C-suite with insight-led communications plans, said David Benigson, Signal AI CEO and founder.
“We see the chief communications officer as a strategic adviser to the C-suite," Benigson said. “'Dashboards can show you and your competitors’ sentiment in real time, allowing you to spot both risks and opportunities and set strategy accordingly."
The company developed the product in response to the growing need for communications leaders to align their strategies with their company's and clients' business goals.
With Dashboards, comms teams can predict threats and trends in the market and see how sentiment from stakeholders is changing via a new set of AI-powered, visualized analytics that report and help executives strategize instead of simply monitoring the news landscape.
The brain of Signal AI's platform, AIQ, can be "trained" to allow communicators to spot emerging themes or trends associated with a business. It also offers chart snapshots that can be shared with C-suites that are worried about the numbers.
Clients can also add relationships to the dashboards to create graphs and analysis, including people, topics and competitors. They can also set up full-scale analytics functionality across all searches and filter results based on feeds, such as target media, key topics, regions and products.
The product launch comes after Signal AI rolled out a new website and logo, part of its plan to expand its AI product into new markets. The company’s Workspaces product also launched in November in response to the increased market need for collaboration. Early this year, it also rolled out the latest generation of its technology, AIQ, which powers its media monitoring and market intelligence platform.