BMC Software seeks new comms agency

The company kicked off the RFP process earlier this month.

Photo credit: Getty Images
Photo credit: Getty Images

HOUSTON: B2B enterprise software company BMC Software is searching for a new comms shop. 

VP of corporate communications Hannah Cho confirmed the company was looking for a new agency.

“We just kicked off the process,” she said. Cho declined to provide any details on the timing or scope of the search.

However, a source familiar with the process said BMC began reaching out to agencies in the first week of December and is looking for a global agency. The Houston-based company, ranked number 211 on Forbes’ 2020 list of largest private companies with $2 billion in revenue, should also be moving to the next stage of the process by mid-December.

On the media contacts page of its website, BMC lists three regional PR agencies: PAN Communications in the U.S., Hotwire in Europe and ViaNews handles Latin America. PAN Communications declined to comment on the review and neither Hotwire nor ViaNews immediately commented on the account review or if they were participating.

BMC has worked with a variety of agencies in the past including Ogilvy, and before that Waggener Edstrom. Cho, who has worked at Intel and Cisco, is also an alum of Edelman. 

BMC delivers the software and services innovations that help over 10,000 global customers, including 84% of the Forbes Global 100, “thrive in their ongoing evolution to an Autonomous Digital Enterprise,” according to a recent press release.

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