Ex-Labour minister to lead agency's public affairs work

Lynda Waltho, former Labour Party MP and regional minister for the West Midlands, has joined Hera Communication Strategies as director of public affairs, the agency has announced.

Former Labour Party minister Lynda Waltho
Former Labour Party minister Lynda Waltho

Hera Communication Strategies, which specialises in corporate and financial comms, has appointed Lynda Waltho (pictured, above) to help it respond to “the changing political dynamics which flow from devolution and post-COVID realities”.

Waltho was elected MP for Stourbridge at the 2005 general election. She went on to serve as Parliamentary Private Secretary in the Northern Ireland Office, Ministry of Justice and Department of Health, and was a regional minister for the West Midlands.

She lost her seat to the Conservative candidate Margot James at the 2010 general election.

During the past decade Waltho has held several senior agency roles, including managing partner at Abbott & Barber Communications, and managing director at Clearvu Marketing and Communications. 

Since 2016 she has been Midlands regional director for the Confederation of Passenger Transport UK, a position she left to take up her new role.

Anna Geffert, founder and managing director of Hera Communication Strategies, said: “I’m thrilled to welcome Lynda to our growing team – she brings with her a wealth of political, Parliamentary and commercial experience, making her ideally suited to advise and represent our clients.”

She added: “With the changing political, economic and cultural landscape, it has never been more important to engage with both elected and official representatives. Lynda’s expertise will ensure that our clients are represented at the very highest level.”

Waltho said: “The current political situation and fallout from coronavirus regulations presents challenges but also opportunities for many businesses. I am looking forward to working with Anna and her dynamic agency colleagues, as well as engaging with authorities and politicians at all levels to forge new working relationships and promote the interests of Hera’s clients.”

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